What is a whiteboard animation video?

Whiteboard animation video is an old-school method of storytelling by drawing static images. In a typical whiteboard animation, a hand figure is shown as drawing the images according to the narration. This type of animation has minimal features. This animation is mostly used for making animated promo videos, where brief messages have to be delivered to the audience in a creative way.

Where to use whiteboard animation?

Since the scope of motion graphics video, character-based animation, and whiteboard animation videos has been widened, these are used for various purposes by different industries. From cartoon-making to explaining complex software operations, It can be used to entertain, explain and communicate with the audience.

Below are some popular uses of whiteboard animation:

1. Product promotion:

Using a Whiteboard animation video is the same as any other animated promo video like motion graphics, character-based animation, or infographic video. We use them widely for creating product ads, product awareness, and promotion. They are not only a money saver but it briefly explains the key features of the product. Sounds budget-friendly right? With its minimalistic elements, you can create a video that will be memorable and informative for them.

Also when you have a lot to speak about the product, It can be referred to as an ideal solution for your product. The visuals will be straight on point with the script, therefore helping the audience to understand the product much easier in an engaging method.

2. Training employees:

Most companies today opt for whiteboard animation videos or any other animated videos like motion graphics videos or info graphics videos for presentations. This helps them to explain the process easily. Instead of traditional training methods for employees, trainers are using animation for better results. Also, Experts believe that they are cost-effective and save a considerable amount of time in explaining the process.

3. Effective and efficient:

Whiteboard animation videos, motion graphics videos, and infographics videos reduce the cost and time of video production. Like 2D animation or 3D animation, the requirements for this type of animated promo videos like whiteboard animation, motion graphics, and character-based animation are minimal. So, companies who have specifically targeted customers can use such type of animation video for better reach and clear communication.

Ideas can be complex sometimes and communicating them to the audience via complex 2d or 3d animations can be expensive. When it comes to low-budget projects and small headlines,  videos are a helpful source.

4. Enhances creativity:

This seems quite impossible to be creative with whiteboard animation but minimal things will give space to think and create. It will help you to think and brainstorm with limited resources rather than being overwhelmed by various animation elements.

For creating creative animated promo videos like whiteboard animation, motion graphics video, or infographics video, you don’t always require fancy visual elements. Expressing creativity only takes your brainstorming ability to initiate them. Also, such practice of animation will enhance your ability to bring creativity.

Whiteboard animation for product promotion

As we saw various uses of whiteboard animation videos, let’s talk about business. From being a method of communicating with people, It took a major role in the business sector. As we discussed product promotion, this type of animation has a wider scope than we know. But let’s talk about our topic. As people are giving equal importance to their money and time, it’s really hard to make them sit and hear what you want to communicate. The same applies to the business world. Time and money are valuable resources.

In such a rapidly fast-moving business world, marketing plays a crucial role. Thus marketing your brand, product and services is expected to be short and creative. In simple words, you need to come up with an animated promo video like a whiteboard animation or motion graphic video of 30 to 60 seconds and the audience should immediately acknowledge the given CTA. So, things needed to be creative and crisp.

Why should you use whiteboard animation for promoting products?

We discussed whiteboard animation videos and their purpose above. Now, before you invest your resources in getting whiteboard animation or motion graphic videos, or character-based videos, you should know why to use them for promoting products and services.

1. Engaging and memorable:

As previously discussed, time and audience interest should be the priority in any animated promo video. Be it a service promotion or a product, until the video does not fall in the audience’s interest it’s no use. Here a whiteboard animation will help you to be creative and engaging. By minimal features and communicating messages briefly to the audience, it will automatically keep them engaged. The video’s creativity will form uniqueness in the audience’s mind and it will be memorable and that’s why the demand for whiteboard animation and motion graphics skyrocketed in the last two decades.

2. Cover a lot of ideas at once:

These types of animated videos are easy to produce and cover a lot of ideas and information in one video. As time is an important factor in videos, we have to optimize it and have to communicate every single message which has to be delivered. And it is possible with minimal elements. Also, this will help in avoiding distractions and people can understand the ultimate goal of the video.

3. Easy to explain complex ideas:

Some product and service videos can be complex. Usually, people do not invest in such videos where they have to struggle with complex features to understand the product. So, it’s the sole responsibility of the video production team to look after it. With whiteboard animation or any other videos like motion graphics video or infographics video, you can transform your complex ideas.

Thus we can say that it easily penetrates the market of IT, educational institutions, and training sessions to convey ideas and stats that are complex into an entertaining topic. Animation videos are normally described as trust builders and brand makers. Whiteboard is no less than that and is in the same league as other animated promo videos when it comes to creating brand value and building trust with the audience.

Doodle Mango’s whiteboard animation video is tailor-made for a range of sectors, including education, communications, engineering, technology, healthcare, and fundraising. We have a team of designers and character animators on staff who strive to produce beautiful, creative visuals that provoke and engage your target audience with their stunning animated promo video including character-based animation videos, whiteboard animation videos, motion graphics videos, and infographics videos.