Introduction

While videos are rapidly creating an impact on people’s minds through attractive visuals and creative ways of storytelling, product explainer video and Animated Promo Videos are also influencing and changing marketing practices. High-tech brands Google also has product videos. And guess what they are generating more leads from it. But ever thought about why product explainers are used for marketing? Before you understand how it affects marketing, let’s understand the concept of the product explainer video.

What is a product explainer video?

A product explainer video is nothing but introducing a product’s features and explaining its functions through a video representation of it. Such videos are not only used for explaining products. Every product explainer has its purpose just like any Animated Promo Video. Some are created for spreading awareness of the product, some are created for solving various issues through their products, and many other purposes. This is a reason for using product videos for product marketing. These videos are typically around 30 to 60 sec and sometimes 90 sec, as per the requirement of the company. But usually, product videos are kept short and crisp.

Types of product explainer videos

As discussed earlier, there are many purposes for creating a product video and Animated Promo Videos. According to their purpose, we can classify some categories for a better understanding of product videos for marketing.

1. Product function:

The basic requirement of such product videos is to explain the functionality of the product. Unlike Animated Promo Videos, this will help product users to understand the product. As this is the utmost priority of the product

2. Product Branding:

Here come the commercial ads for products. Animated promo videos and motion graphic videos are created for such purposes. In these videos, the products are showcased to build the company brand in people’s mindsets just like animated promo videos. Brands always attract potential customers.

3. Product awareness:

Some products are either new in the market or most people are not aware of them. Such products can be useful to people for solving specific problems. so, product videos are also created to spread awareness.

4. Product launching/relaunching:

When the company launches or relaunches a product, the initial stage is the crucial phase. At this time, companies have to capture as many as customers towards their product. And just like animated promo videos, product videos are also a great investment to attract people who can be converted into potential customers.

Reasons to use product explainer videos for marketing

Product videos and animated promo videos always allow people to get connected with a product and brand at a deeper level which ultimately builds a long-term relationship. Videos turned out to be a great way to introduce a product in the market and attract potential customers. That’s why every business seeks product explainer videos nowadays. Such videos are not just for promotions but they act as assets to them.

Here are some reasons for using product videos for marketing

Why should you use whiteboard animation for promoting products?

We discussed whiteboard animation videos and their purpose above. Now, before you invest your resources in getting whiteboard animation or motion graphic videos, or character-based videos, you should know why to use them for promoting products and services.

1. Convert people to potential customers:

one of the utmost reasons to use these videos and animated promo videos is to attract more people and convert them into potential buyers by creating high-quality videos relevant to their interests. Various types of videos like product explainers, animated promo videos, whiteboard animation, motion graphics, and 2D 3D videos educate people and make them understand the value of the product. Once people start engaging with videos and acknowledge the CTAs, they will be turned into potential buyers. Marketing practice will be easy to carry out with such video streaming on social media and other media platforms too.

2. Multipurpose:

Product videos have a good return on investment just like animated promo videos. One video can be used for different types of marketing. The company can use the video in various social media channels for generating leads. Also, the same videos can be displayed on their website for educating people about their product and business.

3. Establishing brand awareness:

once the company develops a long-term relationship with its customers, they create a huge impact on their purchasing behavior. And this long-term relationship is built by establishing the brand among people. Videos have a good influence on this process.

4. Great for SEO search:

Product Explainers and Animated promo videos tend to have more reach than any blog or poster. The best and simple example is uploading product videos to YouTube. Because google suggests YouTube videos at the top of the page for relatable search items. This type of google suggestion leads to business. Also, videos on YouTube have many links attached to them in the description which also helps in affiliate marketing strategies.

After understanding why you should invest in product explainer videos or animated promo videos for marketing, most of you would be wondering how to get a video or which software can be used. But with this blog, you would have understood the importance of such videos for marketing and generating leads cannot be solved by any software. One needs a qualified and experienced team of people to understand the product and video creation skills. Here you need to approach an Explainer video production company

But before finding one, you should know about explainer video production company.

Explainer video production company

A production company produces product explainers and animated promo videos for customers on demand as per their requirements. These companies have creative teams of animators, illustrators, and other creative in-house team members who are well-qualified and have expertise in creating product videos.

Wondering where to find one? Doodle mango is one of the best choices. Our product explainer video and animated promo video services explain the product in the easiest & enjoyable way. We create stunning & Vibrant videos in a storytelling way. It allows the creation of inspiring works which are designed to connect with the audience watching them. Products or services of the client are easily explained by product explainers and animated promo videos. It grabs quick attention & there seems no better way to captivate and engage viewers than by creating fascinating visuals which appeal to & attract the eye.

Why choose us? Doodle Mango production is tailor-made for a range of sectors, including education, communications, engineering, technology, healthcare, and fundraising. We have a team of designers and character animators on staff who strive to produce beautiful, creative visuals that provoke and engage, as they know how to best utilize whiteboard visuals for your messaging and deliver the best possible to your product explainer video, Animated promo video, whiteboard animation video, motion graphic video needs.