Well, you’ve probably seen more and more people hiring explainer video services around the world of business. And, the videos rendered by such services do exactly what their name implies. They help to explain what a business actually does. They’re typically short and engaging videos that draw in your audience, long enough for you to tell them about your business idea product service, etc. Explainer videos condense your highly complex business ideas into a short highly engaging explanation that even a stranger could understand, even if they have no knowledge of prior experience with your business. There’s a whole lot of effort that goes into video making. We’ll dive into some of the best things represented by explainer video services while making a video.

First and foremost, explainer videos are used to capture viewers’ attention. As humans, we are naturally attracted to color, sound, and movement, which is why video content is more likely to capture our attention. Most of us are visual and auditory learners as research suggests. Visual information, in particular, is processed by the brain much faster than other stimuli. A study conducted by researchers shows that the brain has the capacity to process images for as little as 13 milliseconds. By harnessing our vision and hearing, marketers effectively capture our visual and auditory attention. Videos made by explainer video services offer endless opportunities to use visual cues such as contrasting colors and different shapes, moving or fading objects and unexpected juxtapositions. Sound can also be used to add continuity, accentuate a mood, immerse viewers in an illusion, and enhance the narrative.

Secondly, animated explainer videos simplify complex ideas and processes. Explainer video providers make sure of animated explainer videos whether they make complex ideas look simple. Some things that we use on a daily basis are made possible thanks to the development of advanced algorithms. Think of wire transfers, for example. We can send money from one bank account to another without having even a basic understanding of the complicated algorithms that financial institutions use. The reality is that many things we use are powered by complex technological processes. Businesses also need to explain such processes, systems, and operations in a form that is easy to digest. Explainer video services take up the hard task of presenting a product to potential partners and customers in a simple and entertaining manner.

Most executives watch videos, as video is increasingly becoming an essential source of information for c-level executives. A study by Forbes and Google shows that over 80 percent of managers watch more videos than they did a year ago. Three-quarters of the respondents also say they browse business-related websites to watch videos at least once a week. They can be mostly in the form of animated explainers that briefly explain the distinct advantages that your products or services offer. Additionally, businesses that are looking to target the business sector should take into account what managers expect to see. The survey shows that senior executives prefer a mix of video and written text and use different channels to access information. Explainer video services try to offer both textual and visual information in some of the videos to help reach audiences that are otherwise looking for information across channels.

An explainer video sells. That’s why explainer videos are a top choice for consumers who want to learn the ins and outs of a specific product. According to a statistics report, 96 percent of consumers watch explainer videos to learn about a service or product, and 84 percent share they have made a product purchase after watching a branded video. 79 percent of respondents also say they have been convinced to download or buy an app or software. When asked about the format they like the most, 69 percent of people show a preference for short videos. In contrast, only 4 percent of consumers would view an infographic and 18 percent prefer written content in the form of a post, website, or article. The survey also shows that consumers are two times more likely to share an animation made by explainer video services than other forms of content, including product pages, articles, blog posts, and social media posts.

The power of explainer videos lies in the fact that they have the ability to increase traffic to websites. This is especially true if you upload the video to your landing page or homepage. Embedding videos on your website’s landing page can increase conversions by 80%. You’ll also be helping attract visitors to your website because search engines like to show off websites that have videos. Why? Because they easily spread across the internet sharing. Explainer video services suggest having a product animation that has the potential to generate a lot of leads for your company. This doesn’t include all of the benefits of sharing them on social media and sending them out in your email newsletters.

An explainer video enhances visual and verbal learning within an animation about a product or service simultaneously. When a video connects with the consumer along both channels acting in unison, the consumer deeply comprehends the message being delivered. Of course, everyone’s brain operates uniquely, and some people are more visual, and some are more auditory learners. An effective explainer video must appeal to both visual and aural senses in order to make the video reach its full informative potential. In a world of decreasing attention spans, it is important to visually appeal to the audience to enhance the lasting impact of the video. As well as this, engaging verbal cues mean people who intake information verbally are also being reached effectively. This can be in the form of voice-over, music, and sound effects.

An animated explainer video is a particularly effective way to properly display a brand’s personality. Taking advantage of the visual and running nature of the animation explainer video, you can easily display the benefits of your products or your services. This will help you show people the reasons they want to buy what you’re selling and will certainly put a lot of their doubts to rest. It can be tempting to get over-the-top creative with your product explainer video and have all sorts of flashy animated graphics but remember the main aim of it: to showcase your services and build trust. Visuals combined with sound help people quickly learn and retain information which will keep your brand front of mind. Also, colors are a great way to reiterate brand identity within videos.

Once you understand these benefits, then, it’s time to hire a suitable explainer video services provider to make a video for your marketing purpose!