Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, and New Year are key events on most brands’ marketing calendars. General audience and public welcome these days as a break from their routine, as well as a chance to treat and celebrate with their loved ones.
Crafting a solid and consistent promotion plan is required to attract your audiences and customers in 2020.
When people think of your brand, what do they think at first instance? No doubt, there are some colors or a product or services that come to their mind, but what else? Personality. Integrity. Creativity. Your relationship with your, audiences, prospects and customers. All of these factors combine to make your promotion successful.
Whether you are hosting your own event or are making an online presence, you are going to want to get your brand out there. In this blog post, we will take a look at everything you need to know about branding in 2020 and beyond.
Promotions on Special Days
Branding is capturing the essence of your organization’s values and giving it its proper due in your occasional marketing campaigns. This can be done both through digital branding (websites, apps, email marketing) and through offline branding (event, print ads, billboards).
From releasing inspiring campaigns, launching contests, companies are engaging with the consumers with the idea of appreciating the significance of the day along with presenting the brand themselves as a part of occasional marketing.
In the latest appeared our Republic day carrying the legacy of the country’s celebrated history and the moment is one of the favorite times for brands to create engagement for them.
The Indian multinational bank, ICICI is running its Republic Day campaign. The campaign video highlights the duty of responsible citizens, thus making a glorious nation.
The computer technology company Dell has made a short campaign for Republic Day. Through this campaign, it encourages audiences to more PC literacy, knowledge about computers.
The confectionery company Cadbury has produced a short and vibrant campaign for its gems candy.
The fast-food chain restaurant Taco bell has made an animated gif of a taco parade.
Potential seasonal and occasional marketing emotionally engage consumers with memorable advertising, often across multiple platforms. By observing with popular events or cultural festivities, brands can improve perceptions and preferences, driving sales at times when consumers are particularly receptive to promotions and special offers.
Seasonal marketing allows brands to create positive associations and increase purchases during times when customers are typically prepared to spend more money. Occasions can be religious events e.g. Christmas, Cultural touch points e.g. Chinese New Year, and social movements e.g. retail extravaganzas e.g. Black Friday.
The motive of a seasonal marketing campaign is to create and offer content that is both appropriate and worthwhile for consumers in the moments that matter. Here are three encouraging reasons why seasonal campaigns are beneficial for businesses.
It ensures that you care for them
Creating and conspiring a seasonal campaign shows that your brand cares about visibility, brand perception, and end-users. The return on investment for caring is boundless for your business and brand.
Brands should be executing everything possible to promote customer loyalty. In a recent survey, 21% of customers say they purchased a new product simply because it was being offered by a brand they liked. The results of being a “liked” brand can deluge your marketing strategies, increase your email open rates, referral market, and influence current customers to become brand advocates.
It Uplifts and boosts your Brand Awareness
The present-day and current trend in advertising is all about emotions; hence emotionally smart brands will always be ahead of the curve, pursuing customers to feel their way into buying decisions.
Creating relevant and delightful content shows openness and creativity, which drives recognition and enjoyment. An effective seasonal campaign can utilize nostalgia to call upon powerful emotions and memories, serving up compelling reminders of the summer days we all crave to relive or the Christmas holidays that hold a special place in our hearts that one Easter we ate too many cakes or the first Valentine’s Day we had with our partner.
Or, leaning on the side of what’s trending, can impact the emotions of listeners spark action, and will create great memories in the future. Brands that inspire higher emotional strength receive 3 times the word-of-mouth marketing. These referrals sway the buying decisions of many listeners as they often take suggestions and reviews from friends and family on brands and products, particularly when shared on social media.
It works for any size of Business
Whether you’re handling a seasonal business or have sustained sales flow throughout the year, there are always creative ways to take advantage of special occasions, whether it is a new product setup, discount for certain months, or just a visual boost to bind with the period. Seasonal campaigns are so flexible that they can work with any budget and business size from a small scale to Fortune 100.
They can range from ads related to a specific time period and product that a business may want to promote, or a visual revamp to better connect to your customers. Personal preferences and emotions drive buying decisions, so it’s important to ensure your brand is sending the right signals.
At DoodleMango, we as an explainer video company create unique, handcrafted campaigns to help brands and businesses make more of an impact. If you are interested in seeing how we help you increase brand engagement, visibility, perception, and sales, e-mail us now at info@doodlemango.com.
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