The script is the first and major task to be accomplished to make an effective electrifying explainer video.
Your chances to create a good video increase tremendously when writing a good script and setting a platform for the video. If the foundation has some flaws, then you are going to experience a harder path to creating an effective and well-made explainer video.
So how you do write a good script?
How can we write a good script for an explainer video?
At first, you have to be sure to tell your target audience a good story. Don’t start by introducing yourself by saying, “Hi, we’re Company X, and we sell Product Y. It’s great because of Z.” Explainer videos are a different marketing strategy.
Instead, tell a story. Start by saying, “Meet Matt. He’s a PPC manager at a digital marketing agency. He loves what he does, but he doesn’t like starting from scratch every time he has to create a new campaign.”
Tell your target audience a story that starts with “Meet Jon. He’s a Project manager at a digital marketing agency. He loves what he does, etc.” Introducing a character or a scenario helps you to convey things quickly and also it helps viewers to relate to the situation easily.
Before introducing the product, introduce the problems and need for buying it. The video needs to start by telling a story and then, it introduces a problem. This is always a good idea. All you need is to define the problem, emphasize the problem, and then educate them about the solution i.e. your product.
In major cases, the script follows a very particular formula. First, it introduces the hero. Then, it explains the problem that is faced predominantly by the hero. After that, it introduces the product that solves the problem and finally, it includes a call to action to get more people to give the product a try. This kind of approach can be seen in 90% of product explainer video and the remaining videos might differ from an experimental way of promoting their product.
If you’re looking to experiment with an explainer video, concentrate more on the scripting process because the script is the one process that either makes or breaks the video. It’s always a good idea to tell a story whenever you can to make sure that your target audiences are both educated and entertained at the same time. There is no particular formula for experimentation. It is always upon your creativity to explore and find a unique storytelling method to reach your target audience. Always feel free to study explainer videos you like and to write a script based on what you learn.
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