Hi, what’s up? It’s always good to see people smiling, as they get fortunate with their business returns. Fortunately, there appears to be an absolute reason behind every successful business recently. So, let’s reason this.
These days, more than anything, our world is dominated by the use of the internet. And with the rise of the information age, the web gets drenched and stuffed with so much information that, it becomes hard to find genuine information that a common user can use. This noise makes the work of marketers even harder. Since there is abundant information on the internet for everyone, product sellers need to present their brands with more craving content to get the attention of customers.
On every medium, writers may craft mesmeric content with exceptional words and kindle people’s imaginations, but exceptional visuals are way more powerful in enabling quicker responses from people since they are livelier than words. Hence, visual content is a necessary asset in the arsenal of a marketer, to drive increased engagement from the customers who see it. And, for brand promotion, lesser human effort plus greater targeted content for consumers – is the right strategy.
Moreover, if a picture is worth a thousand words, a single minute of video is worth 1.8 million words. This can be short to promote your brand or product and services for a minimum of even 5 seconds. Crisp videos are like music that can feed the right note to the consumer. Such videos bring in a lot of sense, like some deep river running through the human mind, toward the subconscious. Thus, as an easy way, digital marketing specialists point towards video marketing to tap into the emotions of the viewers, since emotions play a vital in driving purchases, in making opinions out of opinion-less customers.
Seasonally as well as regularly, product explainer video get viral within social media platforms, being optimized for search engines. But even then, one’s brands are recalled by people, only if such videos have higher entertainment. They should cater to better user experience with creative content, and make visitors feel compelled to buy your product or service. 73% of audiences are more likely to buy a product if they saw an explainer video first. Video promotion, as an emerging trend, has proven to convert visitors at an exponentially higher rate than traditional marketing channels. According to a survey, 80 percent of all web traffic by 2020 will be contributed by videos.
So, as two-thirds of online users use hand-held devices like mobile phones and video consumption increases drastically with every passing year, dear online promoters, what are you waiting for?
Campaign the story of your business today. Contact us anytime at www.doodlemango.com, in guiding your online video marketing journey.
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