3 ways to improve your storytelling using Animation
Storytelling using animation is considered to be children’s stuff. It is widely called a template to convey tales, fantasy, and lighthearted narratives. But, animated Storytelling is much more than what we consider… What we think…
Animation appeals to all sectors of the audience. People love to watch beautiful colors and pleasing visuals that engage them with a beautiful story. Storytelling has always meant to engage people. A story always needs to be told with conviction to engage the audience.
Nowadays, animated storytelling is widely used for marketing purposes. For example, a video could easily convey the messages to the customer unlike a PowerPoint Presentation or conference meeting. Therefore, animation videos for business purposes are widely claimed as a powerful medium to grow your business. Video is one effective way to convey things easily.
There are three things to be remembered while working on animated storytelling.
1. Clarify the videos’ content
People need to prepare themselves to watch your video and decide what to expect from the video right from the start. Remember, the disappointment of the target audience leads to the failure of all your efforts. Select the title card that describes the story and genre of the video. A witty title followed by a series of intense events is also a disappointment! No matter how good your content is, the initial expectations of the audience are always meant to be satisfied.
2. Use the wow factors efficiently
Engaging and entertaining the audience is the way to grab the attention of the viewers. An informative video is liked by the people, but an informative as well as entertaining video is liked, shared, and viewed multiple times by the viewers. The repeat value of a video is estimated by the viewer’s interest to watch it again and again. It also assures that you have successfully satisfied your task to reach your target audience. No matter how sensitive your video is, no matter how universal your content is, you need to please your beloved target audience with full justice to your creativity and story. Creativity has no limits, enthrall and engage them with your master storytelling skills. Amaze the audience with a witty one-liner and simple & pleasant visuals.
3. Finish it with a high note
A proper ending is always a must to create a repeat value for the videos. No one is ready to watch a movie with a disappointing ending repeatedly. Ending the video on a high note is the key to exceeding the expectations of a viewer. But, that doesn’t mean that your story or video always needs a happy ending. A full justice to the story or content that you have told needs to go straight into the heart of viewers. For that, you need a hard-hitting, mind-blowing, and highly satisfactory end. Remember, every story is meant to end. No one watches a that doesn’t have an end.
If you follow the above rules, you could not only grab the attention of your target audience but also, convey your thoughts to a wider audience. Storytelling using Animation is meant to Entertain, Engage, and Educate the audience!!
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