As businesses continue to compete for attention in an ever-crowded digital space, one effective way to capture the interest of potential customers is through the use of animated explainer video. These videos can help communicate complex ideas in a visually compelling way, making it easier for customers to understand and engage with your product or service. In this blog, we’ll explore five reasons why your business needs animated videos.

What is an Animated Explainer Video?

An animated explainer video is a short, animated video that explains a product, service, or idea in a simple and engaging way. It typically features a combination of animated characters, graphics, and text, and is designed to communicate complex concepts visually appealing and entertainingly. The goal of an animated explainer video is to capture the attention of the viewer, simplify the message, and drive action, such as making a purchase, signing up for a service, or filling out a contact form. Animated explainer videos are commonly used in digital marketing campaigns, on websites, and on social media platforms.

Top 10 Reasons Why Animated Videos Are Essential for Your Business Success!

• Explainer Videos Increase Engagement

One of the biggest challenges businesses face is capturing the attention of potential customers. With so much content vying for attention on social media, websites, and other digital channels, it can be difficult to stand out. Animated videos provide a visual and entertaining way to convey your message and help you cut through the noise.

Studies show that video content is more engaging than text or static images. In fact, video can increase engagement rates by up to 80%. This means that your audience is more likely to pay attention to your message if it’s presented in video format. By creating an animated video, you can capture the attention of your audience and keep them engaged throughout the video.

•  Animated Explainer Videos Simplify Complex Ideas

Many businesses struggle to communicate complex ideas to their audience. This can be especially true for startups and companies in technical fields. Animated explainer videos provide a way to simplify complex ideas and make them more accessible to a broader audience.

By breaking down complex concepts into easy-to-understand visuals, you can make it easier for your audience to grasp the value of your product or service. This can help you build trust and credibility with potential customers who are not even familiar with your industry

• Explainer Videos Increase Conversions

One of the primary goals of any business is to convert leads into customers. Animated explainers can help you achieve this goal by increasing your conversion rates. In fact, businesses that use video marketing see a 34% higher conversion rate than those that don’t.

By creating a compelling animated explainer video, you can showcase the benefits of your product or service and encourage potential customers to take action. Whether it’s signing up for a free trial, making a purchase, or filling out a contact form, a well-crafted explainer video can help you drive conversions and grow your business.

• Animated Explainer Videos Improve SEO

Search engine optimization (SEO) is an essential aspect of digital marketing strategy, as it helps improve the visibility of your website and attracts more traffic by optimizing your website and content for search engines. Animated videos can play an important role in improving your SEO.

Google and other search engines prioritize video content in their search results, which means that businesses that use video are more likely to rank higher in search results. When you enhance your animated video with relevant keywords and metadata, it will rank higher in search results, leading to an increase in website traffic.

• Explainer Videos Build Brand Awareness

Finally, animated explainer videos can help you build brand awareness and establish your business as a thought leader in your industry. By creating informative and entertaining videos, you can position your business as an authority in your field and generate buzz around your brand.

As your video is shared on social media and other digital channels, it can help you reach a broader audience and attract new customers. By incorporating your brand identity into your video, you can create a memorable and recognizable experience that resonates with your audience and helps you stand out from your competitors.

• Reach a Global Audience

Explainer videos can be translated into multiple languages, making them an effective way to reach a global audience. By creating videos with subtitles or voiceovers, you can make your content accessible to viewers around the world.

• Stand Out from the Competition

Animated explainer videos are a unique and creative way to stand out from the competition. By creating an engaging video that showcases the benefits of your product or service, you can differentiate yourself from competitors and position yourself as a leader in your industry.

• Increase Social Shares

Animated videos are highly shareable on social media platforms like Facebook, Twitter, and LinkedIn. By creating a video that resonates with your audience, you can encourage them to share your content with their friends and followers, increasing your reach and driving more traffic to your site.

• Build Trust and Credibility

Incorporating animated explainers into your content strategy can assist in establishing a sense of trustworthiness and reliability among your audience. By providing clear and concise information about your product or service, you can establish yourself as an expert in your field and earn the trust of potential customers.

• Measure Results

Finally, animated explainer videos are highly measurable, making it easy to track your results and optimize your marketing campaigns. Using tools like Google Analytics, you can monitor the performance of your video and make data-driven decisions to improve your results over time.

Conclusion

In today’s digital landscape, businesses need to find creative ways to stand out and capture the attention of potential customers. Animated explainer videos provide a powerful tool for communicating complex ideas, driving engagement, increasing conversions, improving SEO, and building brand awareness. Incorporating explainer video services into your digital marketing engage customers also motivate them to take desirable actions