Emerging video promotion trend has proven to convert visitors at an exponentially higher rate than traditional marketing channels
If a picture is worth a thousand words, a single minute of video is worth 1.8 million words. You cannot prove false that people – including yourself – are more interested in videos than any other form of communication.
Naturally, brands and advertisers have also come to this realization. You can see almost every individual replicate it on all popular e-commerce sites. Take a fashion shopping portal for example. Earlier they used to show only product images and text-based descriptions to help shoppers make a purchase. But now, they have e-commerce videos where models actually wear the product and show you how it would look in real life.
Such form of product videos for marketing is much more effective than traditional channels. So, it doesn’t surprise, you when you see studies that say shoppers are 5x more likely to purchase a product if they see it in a video.
Even though businesses today understand that they must get creative if they want to engage the viewers and improve their browsing or shopping experience, popular video streaming platforms make that task difficult with their rigid policies.
This is what has led to the rise of a new video advertising trend – video commerce.
To define this trend in the simplest of words, we can say video commerce means making “videos shoppable”.
You see a product – a jacket, for example – worn by a character in a web series. You really, really like it. How would you go about finding it for yourself?
Maybe you will go to an e-commerce site and try out certain keywords like ‘black leather jacket’ etc., and hope for the best. If you are lucky, you may find a similar-looking product. But what are your chances of finding the exact same thing with only generic keywords and no brand information? Very slim.
But with video commerce, all you have to do is click on the product you like. Your video will pause and you will be taken to an e-commerce site in a new tab. There, you will find that same product or its closest match. You can compare prices and buy what you like. As simple as that!
According to a survey, 80 percent of all web traffic by 2019 will be contributed by videos. Mobile video consumption is almost doubling with every passing year. Clearly, any business which does not embrace video commerce now would be losing out. And that would be a shame.
Contact us anytime to discuss your video needs at www.doodlemango.com
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