We all know what explainer videos are. Maybe some of us don’t. But we live in an era of digital marketing that brings us closer to the products we want and need. Explainer videos are one of the best ways to connect with your users and build your business. Not everyone knows everything about animated explainer videos, and not everybody can create explainer videos. 

You need to contact the experts in that matter. You may have some reluctance, doubts, or something you don’t know that may prey on your heart about this digital visualization sector. So please let us tell you everything you need to know about the explainer video production company.

Why explainer videos and how do they impact?

People are always looking for faster ways to get information about the things they are interested in. People’s attention spans have shrunk in this modern era. Therefore, many of them choose to view animated explainers rather than read about the products and services which will take time or mislead them in a certain way. 

This is why explainer video production companies produce 2-minute videos that are ideal for summarising what consumers need to know about a brand. Explainer video services offer successful, short, sweet, and to-the-point videos to guide people on the right path.  With one objective in mind: to communicate the value of your products and services in the shortest amount of time possible.

Benefits of the explainer video company

Working with an explainer video production company gives you access to a team of specialists that can assist you in creating a high-quality video. These experts often include animators, illustrators, scriptwriters, storyboard artists, voice-over artists, and music composers are the best example. Finding them and hiring them separately will cost you more than you can spend sometimes.

Costing is not the biggest problem. Guiding and operating them as a unit will take more efficient time. But if you work with a professional explainer video production company, they will collaborate with you to understand your objectives. And design an explainer video that is suitable for your requirements. If they are experts at making explainer videos, they know what works and what doesn’t.

The script and visualization

What is the best way to reach your audience? Telling a story in the way they want. And blasting their expectations to the roof through the explainer video will convert them from the audience to consumers. And how do we do? The answer is scripting and visualizing the end product outcome. Without the perfect script and outstanding creative visualization, you can’t create amazing explainer videos.

That’s why most explainer video production companies will never compromise on their scripts, storyboards, and graphic representation.  You can save money on your video production budget by writing the script and producing the storyboard. If you deal with an experienced explainer video production company, feel free to share your draughts with them for comments before authorizing them for production.

Choose your communication style

Explainer videos use a universal approach that includes no language barrier. Visual communication techniques like animation or live-action can reach people’s hearts through their eyes to explain the credibility of your product with a maximum success rate. 

Some methods, like live-action, 2D, or 3D animated explainer videos, may bring you the best possible outcome. Choose your style wisely. If you don’t know which style is suitable, let the experts in the explainer video production company decide it for you. The more, the merrier.

Strategic branding tactics

Just like how great power comes with great responsibility, great productivity comes with creative branding tactics. Communicating your branding through an explainer video just needs solid commercial awareness. Explainer videos use color psychology to engage the audience’s brain with your brand. 

The colors, vibrancy, and feeling that they use will create a strong sense of recognition among your viewers. Explainer video production companies think from the consumer’s perspective of establishing the commercial outcome of the product. And visualize it in 360-degree aspects to bring the product’s outcome. 

Product process work 

The explainer video production company must plan the video production procedure. The time it takes to create an explainer video varies depending on its complexity and the quantity of detail required. It all depends on the strength and experience of the production crew you’ll be working with.

Scriptwriting, storyboarding, vocal recording, illustration, animation, and sound design are common steps in the animated explainer video production process. The procedure varies with different companies. However, most explainer video production companies will follow a similar path. There are different kinds of explainer videos on the market, from 2D to 3D, that will take different amounts of time to complete.

Live-action explainer video

A live-action video is the answer if you have a product or service that consumers immediately understand after seeing it in action. This kind of explainer video service is usually best for companies selling a physical product or people-oriented service.

A well-executed live-action video gives the audience a sneak peek into your product. Explainer video production companies use the advantage that people can sometimes relate more to live-action videos than animated explainer videos because they communicate emotions quickly. This is because of our ability to read body language.

Animated explainer video

The 2D and 3D animation explainer video services offer a lot of variants, like conceptual arts, comical presentation, Retro-style designs, cartoonish, semi-realistic, kinetic typography, and infographics. Creating explainer videos is also a good way to show a product that’s still in development and to improvise the product with minimal cost. 

3D and 2D animation allows explainer video production company to provide a better comprehension of products and business concepts to customers. In an animated video, you can demonstrate your product features and components more narratively. When it comes to deciding between animated and live-action, it all depends on your needs and budget, but either is a great way to promote the product.