Reaching Today’s Audiences

With consumers spending more time interacting online than ever before, brands need more effective ways to reach and engage their audiences — and for many, personalized Interactive content is the solution. Strong advertising begins by listening to your audience. Your campaigns need to speak to your audience, especially their needs. They need to simply know how you can make their lives better and simpler.

Audiences go for Interactive Content

Interactive content keeps audiences inquisitive about what they’re learning, which increases the power of a brand’s news. It’s the ideal tool you need to take the customer through the purchase process or funnel journey. It is important to mention that various types of interactive content can be used to increase conversions in the early, middle, and late stages of your sales funnels. Still not convinced? Below are the top reasons why smart marketers are now leveraging interactive content more than ever before.

An Experience That Suits Your Needs

Interactive content is not a one-size-fits-all product. To point out what kind of interactive content makes sense for your needs, first, it’s essential to discover your primary goal. Combined with your brand’s voice and your relationship with your audience, you’ll be able to recognize what kind of interactive experience will be most effective.

-Launching a new product
-Establishing a thought leadership
-Building trust
-Training your team
-Microsite
-Widget
-Timeline
-Quiz

Let’s take a look at the individual benefit of each type of interactive content.

A peek at Microsites

Microsites or interactive infographics give the chance for your readers a deep dive into information about your brand, products, and services.

Microsite Example

EveryLastDrop.co.uk – Waterwise

To generate awareness about water efficiency, Waterwise created this appealing, interactive microsite with the help of the creative agency Nice and Serious. It begins with a cartoon man, asleep at night, and as you scroll down, the sun rises, his eyes widen, and the first words appear. The video is filled with actionable steps to implement in your day-to-day.

This microsite is informative, delightful, and appropriate for all ages, which can be a difficult task to deliver. Kudos to Waterwise and Nice and Serious. Well done.

Source: everylastdrop.co.uk

Widgets, Calculators, and Personalized Results

Widgets and calculators are more bite-sized than microsites and can be embedded within existing web pages. They’re designed to personalize the user’s interaction with your brand.

Branded widgets are the lead magnets of the decade. These little software applications—from interactive videos to countdown clocks to weather forecasts— are free to the user, and often uniquely useful. They can live in portals such as wikis, private blogs, or publicly in areas such as social media pages, Web sites, and public blogs.

To be engaging, branded widgets must be useful, specific, and simple, and target the right audience.

Nike created a NikePlus custom-made widget that utilizes the syncing power of an iPod to record personal workout data, connecting runners around the world, to monitor goals and challenges easier.

Source: nike-plus-running.en.uptodown.com

Calculators go viral. Period.

NY Times Buy vs. Rent Calculator

They go viral more than any other kind of content. They are more interactive than articles and add a lot of value to the audience. This calculator from New-york times evaluates various factors that make it easier to make a decision, whether to rent or buy.

What makes it work?

It answers a very basic question. If we had a look at the trends, rent vs. buy has had a high search volume. This means the question has been at the top of peoples’ minds and this calculator is answering it for them.

Source: outgrow.co

The Art of Timeline

Every timeline tells a story. Bring that story to life by making it interactive, and giving readers a hands-on way to interact with the information.

For example, this creative and interactive timeline from Tracy Caroll says about a series of changes in the life of penguins.

Source: tracycarroll.net

Using quizzes for your marketing(without pressure!)

Most people have taken a personality quiz or two without ever realizing that they were created as part of a broader marketing strategy.

Using Facebook quizzes, or social media quizzes, in general, is a brilliant way for brands to reach wider audiences and promote their brand.

You may not have loved quizzes as a student, but they’re great for helping your audiences learn exactly what they need to know in a hands-on way.

It’s surprising that 96 percent of people who start a BuzzFeed quiz finish them. You can bet that more than 80 percent of your website visitors don’t view every piece of written content on your site.

Source: Buzzfeed.com

BuzzFeed contests are often silly, highly specific, or even a little controversial, but that doesn’t matter. People love interacting with this type of content.

Investing in Interactive Content

Interactive experiences allow brands the opportunity to let their audiences engage with information on their terms and enjoy a more personalized experience — and that will keep them coming back.

It’s easy to understand why more and more brands are including interactive content in their overall marketing strategies. Not only does it help to bring a new life to the same old blog posts and ebooks.

Interactive content creates interest in consumers and impacts greatly purchasing decisions massively improving the quality of content they’ve been getting over the past few years. They help brands to generate more excitement, learn more from their consumers, and boost those conversion rates.

Does the idea of Interactive marketing still make you wonder?  Your customers are counting on you to build a genuine relationship with them. Speaking to them as individuals, and giving them content that is highly engaging, personalized, and conversational. We at Doodle Mango Agency, help businesses grow their brand awareness, by handcrafting interactive content strategies.

Getting in touch is easy: info@doodlemango.com or tell us about your dream: +91 9003995222