Doodling is an incredibly powerful tool.
People who doodle on a frequent basis have an intense effect on creative problem-solving and deep information processing.
Doodles can be anything, from names or signatures repeated over and over again to cartoons or scribbles.
Doodling for your business is a great approach to expand your mission by taking words and converting them into small creative art with deeper meaning. A doodle is a portrayal of what you believe and want for the future. A good doodle allows for deeper connectivity to your company’s goals and purpose.
Google Doodle: A Brand Marketing Excellence
Source: Google
One of the most intellectual and exquisite logo branding ventures is the Google Doodle logo. Have you seen the little pictures or animations that sometimes appear on the Google homepage? They’re called doodles.
A Google Doodle is a unique, short-term variation of the logo on Google’s homepages pre-planned for celebrating events, achievements, and remarkable historical figures.
Most companies can’t restyle their logo on a regular basis, but coming up with branding ideas that are outside the box can bring a lot of awareness and recognition to your business.
Doodles change how we perceive Google
A huge part of the content is unveiling to people who you are. And the doodles show a gentle side of Google. A softer, human side.
This is maybe more crucial for Google than it is for any other organization in the world. Not because Google is a massive business, but because it serves as the gateway to the world’s knowledge.
Here, artist Matthew Cruickshank tells us about the creative process of making doodles at Google.
Google also makes it exciting for users with interactive doodles and games. It not only aims to make the search more accurate and personal, but more visual.
Users remark these as the finest Google Doodle games ever:
1. Carry mail messages with the Pony Express
Handing over the mail on horseback is fully fun.
2. Have some fun in the glory of Robert Moog
Make unique music tones with a virtual Moog synthesizer.
3. Hitch for love on Valentine’s Day
Go round in Ghana as a pangolin, all for love.
4. Stumble-upon another way to play Pac-Man
Get blocked all over again in Google’s version of the classic arcade game Pac-Man.
5. Doctor Who 50th anniversary
You can choose to play as any Doctor, as you try to avoid the Daleks.
If you see branding just as an outlook to showcase how wonderful your product or company is, people won’t care. But if you go beyond, and create something for people, then give it away, you exhibit you aren’t just in it for the sales. You’re here for something bigger.
They like you more for showing them something extensive, and you get your name and ideas in front of new people.
This just leads and results in more sales. Isn’t that handy?
Why content is powerful?
The doodles started as a little thing, but have grown into an essential part of how we think of Google. We see the company Google as fun. We think of them as interesting, intelligent people doing incredible things. We trust them.
Google’s extraordinary at this. They do this with their doodles. They make content because they’re doing more than just selling their products.
And it all signifies something required– an abstract – about content marketing.
By taking the time to talk about something other than ourselves, we can actually communicate far more about ourselves. And if people like what they hear and what is offered to them, they’ll like us.
They’ll trust us.
The fascinating thing is that doodles can be used in business storytelling and can explain complex ideas in a simple manner. People are more interested in engaging pictures that relate to a particular situation or event, and they relate to themselves better. As you share your values and mission as doodles on social media, they receive way more engagement than anything you write.
When was the last time you doodled your new idea? , We at DoodleMango agency are fully around creating customized doodles for your business. Thanks for reading and don’t forget to share/tweet/like our blog just below this paragraph. And don’t forget, we’re always here to help and answer any sales questions you might have.
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